🎯 Your mission
As a CRM technical specialist, you will play a meaningful role in developing, implementing, and optimizing marketing automation strategies using the Braze platform. You will collaborate closely with cross-functional teams including tech, analytics, marketing, design, and development to implement effective and personalized customer engagement.
👩🏽💻 What you’ll be doing
- Work closely with CRM Marketing Specialists to understand program requirements and translate them into effective user-personalized automation strategies using SQL and Braze.
- Conduct A/B testing and optimization of marketing automation workflows to improve campaign performance.
- Write and optimize liquid logic for dynamic content rendering and personalization within Braze.
- Customize templates, content blocks, and campaigns/canvas within the Braze platform.
- Gather business requirements and translate them into technical designs, solutions and prototypes.
- Stay up to date with industry trends, standard processes, and new features within marketing automation platforms.
- Help with integrations within platforms via SFTP, REST API and Webhooks.
- Help with segment and data extraction through SQL.
- Keep technical documentation up to date.
🦄 Our Ideal "Player"
- Bachelor's degree in Business, Marketing, Computer Science or a related field.
- Tech savvy with experience in developing and implementing marketing automation strategies using CRM platforms such as Braze, Marketo, Salesforce Marketing Cloud, Sailthru or Iterable
- Familiarity with CRM systems and integration with marketing automation tools.
- Excellent problem-solving skills and the ability to troubleshoot technical issues related to marketing automation implementation.
- Intermediate/Advanced experience with Python and SQL for data manipulation and extraction.
- Experience with HTML, CSS, and other programming languages is a must. Experience with responsive design is an advantage.
- Experience in crafting and customizing email templates, content blocks, and landing pages within marketing automation platforms.
- Great communication skills and the ability to collaborate effectively with cross-functional teams.
🤓 Extra points
○ Certification in Braze or other marketing automation platforms.
○ Experience with mobile app development and SDK integration.
○ Located in Barcelona or Madrid
○ Racket-sports lover!
🤝 What’s in it for you
- Salary: Depending on experience, to be discussed in the meeting with the People Team
- Personal Training Budget
- 23 days of vacation + day off on your birthday + 2 days off for Wellness days in August.
- 1 additional day off per year worked.
- Cobee benefits: Medical insurance or Restaurant card and flexible spending on food, transportation, kindergarten and more.
- Gympass discounts in several plans that include gyms, personal classes, access to free apps for wellbeing, nutrition etc.
- Remote work flexibility
➡️ Our hiring process
- 1st interview People Team
- 2nd interview Tech Team
- 3rd interview Head of CRM
- Final interview Marketing Director
👉🏼 Take a look at our candidate playbook!
