Growth & Marketing Manager (USA)

🎯 Your mission

The Growth & Marketing Manager leads growth and engagement initiatives for Playtomic’s most important Markets and Products. The team is data-driven and results-focused. The person will have a strong functional/technical, analytical, and product background – with a hunger to make products grow.

This role is fully remote with preference to candidates based in Miami, Florida.

👩🏽‍💻 What you’ll be doing
This is a high responsibility, high visibility role. Reporting directly into the Global Growth Marketing Director (B2C), you will be a part of a team where you will…

• Define Playtomic’s local Marketing strategy, adapting the global playbook to local needs. You will be the bridge between each HQ Growth function and Playtomic’s countries.
• Own and support global initiatives as the Global Marketing & Growth Director’s right hand. Some examples include (but are not limited to): defining a country/city launch playbook, setting up a consumer insights function within the growth team, defining our awareness media strategy, etc.
• Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition) targets.
• Own the Marketing budget and use it efficiently and wisely. This includes proving the ROI of your initiatives, as well as defining the promotional, pricing, and point of sale strategy.
• Track and monitor key Growth and Content metrics providing the appropriate visibility to Marketing HQ, Supply HQ, and the Regional Manager.
• Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with both our consumer and business products, identify growth opportunities, and execute on projects to drive growth and engagement.
• Establish meaningful business relationships on behalf of the business (Top clubs, Media agency, etc).
• Report country-specific business results and growth opportunity areas.

• Work together with Performance Marketing, Brand, CRM and other teams in HQ to get the local message through.

👥 Who you’ll be playing with

You'll report to the Global Growth Marketing Director and work with the other members of the Growth Team including CRM and User Acquisition teams.

🦄 Our Ideal "Player"

• Bachelor’s degree in Business, Engineering or Computer Sciences is required. A Master’s or MBA is a strong plus.

• 4+ years of experience in a leading FMCG company or in the E-commerce sector performing in a role of similar or larger responsibilities.
• Proven track record of delivering business growth, experienced defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels.
• Have a deep understanding of paid, owned and earned media channels, being comfortable tracking and reporting on established performance marketing KPIs.
• Highly analytical and comfortable dealing with high growth and complex business challenges.
• Strong consumer understanding skills.

• A go-getter who isn’t afraid to get their hands dirty.
• Possesses strong leadership and team management skills.
• Effective English written and communication skills.
• You are aligned with our company values and enact them both in your personal and professional life.
• Availability to work from Playtomic HQ offices (located in Madrid) 1x month.

• Extra Points:
• • Based in Florida or within the Eastern Time Zone.
  • Racket-sports lover!

🤝 What’s in it for you

• Salary: Depending on experience, to be discussed in the first meeting
• Budget for personal training
• 15 days of vacation + day off on your birthday + 2 days off for Wellness days in August.
• 1 additional day off per year worked.
• Remote work flexibility
• **There are two options for the employment contract: A permanent contract through Deel (EOR), or you can invoice us as a freelancer. This will be discussed in the first call.

➡️ Our hiring process

Last, and for you to start warming up, we want to show you what our process looks like:

1. People Interview - first contact to assess experience and culture fit.
2. Technical Interview with the Global Growth Marketing Director.
3. Business Case & Presentation to our Chief Marketplace Officer, Head of Business Intelligence, and the B2C Growth Marketing Director.
   

About PLAYTOMIC 🎾

We're world’s largest racket sports App for players and clubs. Our goal is to socialize sports practice: through the app, players can book courts, find other players with similar skill levels, and join a social community dedicated to playing.

Since 2017, Playtomic has earned the trust of national and international investors, consolidating it as one of the main world players in sports digitalization. You will find +150 co-workers around the world with headquarters in Spain and colleagues in Madrid, Italy, Portugal, Sweden, Finland, Belgium, UK, USA and Mexico.

👉🏼 Take a look at our candidate playbook!