Product Marketing Manager

🎯 Your mission

As our Product Marketing Manager, you will be the key player in driving the success of Playtomic’s offerings, with a strong focus on our B2B solutions for Clubs (80%) while also supporting initiatives for Players (20%). You will own go-to-market strategies, product positioning, and customer insights to ensure our products resonate with our audience and drive adoption. Your role will be instrumental in aligning product, marketing, and commercial teams to maximize business impact.

👩🏽‍💻 What you’ll be doing

This is a high-visibility, high-impact role reporting directly to the Global Marketing & Growth Director. As our Product Marketing Manager, you will be responsible for:

• Developing and executing the go-to-market strategy for Playtomic’s B2B products for Clubs, ensuring alignment with our overall business objectives.
• Owning product positioning and messaging to differentiate Playtomic’s offerings in a competitive market.
• Driving product adoption through impactful marketing campaigns, feature launches, and customer education initiatives.
• Conducting market research, competitor analysis, and customer insights to inform product roadmap and marketing strategies.
• Leading qualitative research efforts, including customer interviews, surveys, and feedback sessions to uncover deep insights that drive product and marketing decisions.
• Working closely with Product, Sales, and Growth teams to ensure a seamless customer journey and value proposition for Clubs.
• Collaborating with the CRM and Brand teams to craft compelling narratives that drive engagement and retention.
• Creating sales enablement materials, including product one-pagers, pitch decks, and training sessions for internal teams.
• Measuring and optimizing campaign performance through data-driven insights to continuously improve marketing effectiveness.
• Acting as the voice of the customer, advocating for Clubs’ needs and translating feedback into actionable business recommendations.

🦄 Our Ideal "Player"

• Is available to work from Playtomic HQ offices (located in Madrid) 1x month.
• Has proven experience in a senior-level Product Marketing or Growth Marketing role, preferably in a B2B tech, SaaS, or marketplace environment.
• Has a strong track record of launching and scaling B2B products with data-driven decision-making.
• Experienced in gathering insights through qualitative research methods, including customer interviews and user research.
• A strategic thinker with excellent storytelling and communication skills.
• Has experience working cross-functionally with Product, Sales, and Marketing teams.
• Analytical and detail-oriented, with a passion for leveraging data to drive decisions.
• User-focused, always keeping customer needs at the center of strategy.
• Thrives in a fast-paced, high-growth environment and is comfortable navigating ambiguity.

🤝 What’s in it for you

• Salary: Depending on experience, to be discussed in the first meeting.
• 23 days of vacation + day off on your birthday + 2 days off for Wellness days in August.
• 1 additional day off per year worked.
• Hybrid / Remote work.
• Flexibility to attend team-building events.
• Social benefits (63€ a month in one of these: health insurance/tickets restaurant), flexible spending (pre-tax) in training, kindergarten, and transportation.
• Gympass discount.
• Perks related to the brand and our sponsorship agreements.
• Summer work schedule (July-August: 7h/day, Monday to Friday).

➡️ Our hiring process

Last, and for you to start warming up, we want to show you what our process looks like:

• People Interview - First contact and cultural fit in Playtomic
• Technical Interview with our Marketing & Growth Director and Growth Analyst.
• Business Case & Presentation to our Marketing & Growth Director, Head of Brand, Managing Director, and Club Product Lead.

About us

We're world’s largest racket sports App for players and clubs. Our goal is to socialize sports practice: through the app, players can book courts, find other Prpplayers with similar skill levels, and join a social community dedicated to playing.

Since 2017, Playtomic has earned the trust of national and international investors, consolidating it as one of the main world players in sports digitalization. You will find +150 co-workers around the world with headquarters in Spain and colleagues in Madrid, Italy, Portugal, Sweden, UAE, The Netherlands, UK, USA and Mexico.